Android is an incredibly robust, innovative platform that allows Android app developers to flourish with their creations. Still, people often wonder whether they should develop primarily for Android or iOS.

To help you decide which you should consider targeting with your applications, we’re going to look into the advantages of Android app development and why being an Android app developer can benefit your company or business.

Advantages of Android App Development

To help us understand what the main advantages are, we’ll break them down into different sections.

 

  1. More Cost-Effective:
    If you compare how much it would cost to have an app developed with iOS, you’ll be amazed at the difference in price. Even if you wanted the exact same app on both platforms, iOS will always cost more money.This makes Android much more appealing, especially to new Android app developers and startup companies that might not necessarily have tons of cash flow to help fund a new application. We’re not talking a few dollars here and there either; in some cases, you could spend up to $30,000 more for an iOS build than you would on an Android version.


  2. Growth Potential:
    While some people believe you have much higher chances of earning a profit on iOS, Android is a beast in terms of market share. The enormous market share that Android has in the mobile industry speaks for itself – a massive 87.7 percent.That means that if you want to grow your app and expand your portfolio, you’ll have a much larger audience at your disposal if you choose Android. The sheer accessibility that is at your fingertips means that your app, business or message that you’re trying to spread will benefit from a much wider reach.Of course, this also depends entirely on the app you have built or are having built by an Android app developer. A poor-quality application is doomed to fail regardless of the potential reach.

 

  1. Profitability:
    Due to the huge market share and the much lower cost of development, Android applications can scale much better into profitable enterprises. Being able to keep costs low – especially during the early days of development – may help improve your return on investment.This is further enhanced by the monetization options that are available to you. While iOS allows the implementation of similar methods, iOS users are less likely to tolerate apps that rely on advertising.- Ads: Utilizing ads within your application allows you to offer it for free and hope that a large customer base will allow you to begin earning money. You don’t necessarily need hundreds of thousands of users, although if you’re hoping that your apps will provide you with a solid passive income stream, a higher user base will equate to larger profits.- Freemium: Users love the freemium model if it’s done right. This basically involves offering your app or game for free, and then certain features are only unlocked through payment. You have to get the balance just right, though. Some developers make their games “pay-to-play,” which essentially means users can play free for a short time, but in order to progress further, they either need to wait through lengthy cooldown periods, complete several tasks or make a payment. If your freemium application does not offer unquestionable value to users, they are less likely to jump through any extra hoops to continue playing.

    – In-App Purchases: Android users aren’t known for doling out a significant amount of money for in-app purchases, but this model is still a great way of earning revenue. Many Android app developers combine ads with in-app purchases. One of the most popular ones users pay for is…you guessed it: Remove Ads. If they are enjoying your game or app, a huge number of users will happily part with 99 cents to remove the ads.


    Multiply that number by 100,000 users and, all of a sudden, you’ve earned a tidy profit.

There are many things to consider when tackling the app development world. It doesn’t matter whether you’re targeting the Android user base or the iOS user base; hard work, careful planning and constant trial and error are essential for success on both platforms.

Android app developers can enter the app world at a lower price thanks to free SDK tools, a wide array of resources at your fingertips and other factors. Combine that with the huge market share Android owns and throw in the great app and marketing plan you’ve designed, and you just may find yourself earning significant income for your efforts.